Digital Marketing Training Institute in Indore

Digital Marketing Training Institute in Indore

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media.

It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ringtones.

Digital Marketing Training Institute in Indore

OVERVIEW OF DIGITAL MARKETING

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?

WEBSITE CREATION

  • Understanding about the Internet, websites, domain, web server, web hosting etc.
  • Planning of a website.
  • HTML Basic.
  • About CMS and creating a website in WordPress.
  • Domain Booking.
  • Server & Hosting.
  • One Live Project.

SEARCH ENGINE OPTIMIZATION

  • What is SEO?
  • What are search engines and their functions?
  • Understanding traffic, keywords etc.

ON-PAGE OPTIMIZATION

  • What is on-page SEO?
  • Keyword Research With Google Keyword Planner
  • Domain Selection & URL Structuring
  • Head Section Optimization
  • Meta Tag Optimization
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Spamming Stuffing
  • LSI (Latent Semantic Indexing)
  • Image Optimization
  • Video Marketing
  • Robots File Creation
  • Sitemap Creation & Submission (HTML and XML)
  • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
Digital Marketing Training Institute in Indore
Digital Marketing Training Institute in Indore

OFF PAGE OPTIMIZATION

  • What is Off-page SEO?
  • Why Off page is Important
  • What are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way, and three-way)
  • Search Engine Submissions
  • RSS Feeds

LOCAL SEO

  • Google Business Listing (Google Maps)

Digital Marketing Training Institute in Indore

PPC ADVERTISING (GOOGLE ADWORDS)

  • Understanding in organic search results
  • Introduction to Google AdWords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google AdWords account
  • Understanding AdWords account structure
  • Campaigns, Ad groups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search & display campaign
  • How does AdWords rank ads
  • Understanding AdWords algorithm (ad rank) in detail with examples
  • What is a quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
Digital Marketing Training Institute in Indore
Digital Marketing Training Institute in Indore
  • Creating ad groups
  • Finding relevant ad groups options using tool
  • Creating ad groups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Creating Ads
  • Understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating Ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code on your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing
  • GOOGLE ADWORD CERTIFICATION

Digital Marketing Training Institute in Indore

SOCIAL MEDIA MARKETING

  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others

FACEBOOK MARKETING

  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on a fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook Advertising
Digital Marketing Training Institute in Indore
Digital Marketing Training Institute in Indore
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating a Facebook advertising campaign
  • Targeting in an ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.

Digital Marketing Training Institute in Indore

LINKEDIN MARKETING
  • What is Linkedin
  • Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin Ads
  • Linkedin Publishing
  • Company Pages

TWITTER ADVERTISING

  • Understanding Twitter
  • Tools to listen & measure influence on Twitter: Tweetdeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools for Twitter Marketing
Digital Marketing Training Institute in Indore
Digital Marketing Training Institute in Indore

VIDEO MARKETING

  • Understanding Video Campaigns
  • Creating 1st Video campaign
  • Importance of Video marketing
  • Benefits of Video marketing
  • Using youtube for Business
  • Developing youtube video for Marketing strategy
  • Get traffic to youtube channel/video to your website
  • Create video ad group
  • Targeting options
  • Understanding bid strategies
Digital Marketing Training Institute in Indore

GOOGLE ANALYTICS

  • Introduction to Google analytics
  • How Google Analytics works
  • Understanding Google analytics account structure
  • Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up an analytics account
  • Hot to add analytics code to a website
  • Understand goals and conversion how to set up goals?
  • Understanding different types of goals
  • Understand bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to set up goals
  • Importance of funnels
  • How to integrate AdWords and analytics account
  • Benefits of integrating AdWords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
DIGITAL MARKETING TRAINING INSTITUTE IN INDORE
Digital Marketing Training Institute in Indore

MOBILE WEB MARKETING

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing
  • App Store Optimization
  • Creating mobile website through WordPress
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps Targeting via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and difference
  • SMS marketing
Digital Marketing Training Institute in Indore

ONLINE REPUTATION MANAGEMENT (ORM)

  • What is online reputation management
  • Why online reputation management
  • Understanding ORM scenario
  • How to deal with criticism online
  • Ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcoming a negative online reputation
  • Best examples of online reputation management

ADSENSE & BLOGGING

  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your Adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging
  • How to Blog
  • What is WordPress and How to Create with WordPress
  • WordPress Themes and Plugins
DIGITAL MARKETING TRAINING INSTITUTE IN INDORE
Digital Marketing Training Institute in Indore

AFFILIATES

  • What is Affiliates
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How to Earn Money with Blogging

 

E-COMMERCE MARKETING

  • What is Ecommerce
  • Top E-commerce Website around the world
  • E-commerce scenario in India
  • How to do SEO of an E-commerce website
  • Why you need a solid E-commerce marketing strategy
  • Formulating right E-commerce marketing strategy
  • E-commerce business
  • Case studies on the E-commerce website.

Best Digital Marketing Institute in Indore