E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon

Marketing is the advertising and selling of goods and services, focusing on the four Ps: Product, Place, Price, and Promotion.

With e-commerce, customers interact with you – may differ from a regular business, and could involve, say, click on ads, online chats and a greater use of social media.

E-commerce marketing strategies need to be defined,

as there are so many ways you can market to your customers these days. E-Commerce Marketing Courses In Gurgaon

The trick is coming up with a strategy to evaluate them all in a timely manner and with a small budget, to begin with.

Here is my list of the ones you should start with e-commerce, direct mail, email marketing,

pay per click (PPC), search engine optimization (SEO), building related links, establishing brand recognition and social media marketing.E-Commerce Marketing Courses In Gurgaon

therefore, which is a large part of your job as a marketer,

then get reading and sign up for blogs that are at the forefront of these types of present age techniques.

E-Commerce Marketing Courses In Gurgaon

Let’s see the advantages of e-commerce marketing.

1) Tracing – The total number of people buying online in India was at least 65 million.

This number is only going to increase and it will not decrease.

So we can be rest assured that your product will receive much more page views when it is on an E-commerce then compared to your site.E-Commerce Marketing Courses In Gurgaon

2) Brand building – When more and more people put in the reviews for your products,

your product comes up the search pages and therefore the brand is imprinted in the consumer’s mind.

Mind you, the brand will be built only if the product is of high quality.E-Commerce Marketing Courses In Gurgaon

3) It is simple – Selling on E-commerce portals is easy. This is the biggest argument for you if you are a nontechnical person.

E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon
E-Commerce Marketing Courses In Gurgaon

4) You can Negotiate with the portals – There are many options within this E-commerce Marketing to increase your sales.E-Commerce Marketing Courses In Gurgaon

Investment is necessary, If you are ready to invest, you can buy banner ads, push your products higher up with a Sponsored tag or in general,

offer a higher marketing budget so that the product managers take care of the sale of your product.

This ensures that even if you are a comparatively new company, you receive good sales.

E-Commerce Marketing Courses In Gurgaon

5) You can outsource packing and shipping – I highly recommend that you outsource your packing and shipping requirements to a third party or to the fulfillment warehouses of the E-commerce Marketing.

This gives you the lesser headache as you just have to fulfill inventory and the packing and shipping are taken care by the E-commerce portals.E-Commerce Marketing Courses In Gurgaon

6) A measure is huge – People loved Online sale because of the capacity they achieve through online sales.

If through physical distribution, you were able to reach a state or a region,

with online sales you can reach across the country and in some cases, international shipping can be done as well.

Thus, the volumes are fantastic, the reason most online players are attracted to it.

E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon
E-Commerce Marketing Courses In Gurgaon

Have you ever purchased a pair of shoes over the Internet?

Or, maybe you’ve used your computer to sell an old phone? If so, you’ve taken part in electronic commerce.

Also known as e-commerce, electronic commerce is the process by which businesses and consumers buy and sell goods and services through an electronic medium.

Therefore, E-Commerce Marketing Courses In Gurgaon provides online business with the best practices of DM aid you to earn people’s trust.

Electronic commerce emerged in the early 1990s, and its use has increased at a rapid rate.

Today, the majority of companies have an online presence. E-Commerce Marketing Courses In Gurgaon

In fact, having the ability to conduct business through the Internet has become a necessity.

E-Commerce Marketing Courses In Gurgaon

Examples of electronic commerce companies are eBay and Amazon.

Both of these companies allow consumers to purchase a variety of goods and services online from businesses and other consumers,

while eBay also hosts online auctions. E-Commerce Marketing Courses In Gurgaon

There are several types of electronic commerce.

business to consumer- in which a business sells products or services directly to consumers over the Internet.

An example of a business to consumer e-commerce transaction would be an individual purchasing a pair of sneakers through ADDIDAS website.E-Commerce Marketing Courses In Gurgaon

business to business- where companies sell products or services to other companies over the Internet.

An example would be the company Go Daddy, which sells domain names, websites, and hosting services to other businesses.

E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon
E-Commerce Marketing Courses In Gurgaon

Consumer to business- electronic commerce involves consumers selling products or services to businesses.

You’ve taken part in this form of e-commerce if you’ve ever completed a paid online survey where you’ve given your opinion about a product.E-Commerce Marketing Courses In Gurgaon

How to develop an e-commerce marketing plan

Awesome marketing campaigns require a strong starting procedure. So let’s break it down into some simple, actionable steps for you.

E-Commerce Marketing Courses In Gurgaon

SET Goal:- It is so much easier to steer a ship if you know exactly what you’re working towards and what metrics are most important to your business.

Keep in mind your goals will change over time, so it’s good to break things down into one month, three month, six month and one-year targets.

Make sure each goal answers the what, how and when questions.

and honesty is the best policy when it comes to goal setting. E-Commerce Marketing Courses In Gurgaon

The real-time data provided by E-Commerce Marketing Courses In Gurgaon or outside help in the analysis of the effect of your marketing strategies.

You’re probably not as big as Amazon so it’s much more motivating if you achieve smaller, more real, definable and measurable goals.

E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon
E-Commerce Marketing Courses In Gurgaon

Target market:- So you have set some goals, now you need to figure out who you need to target.

Remember your audience defines you, not the other way around and continually keep checking in with where your target market is at and if it has evolved along the way.E-Commerce Marketing Courses In Gurgaon

To figure out who your target market is, generalize first. Go big and then go small.

for example, E-commerce > Fashion > Male > Age 20-40 > Income +£25K > Geographical > Behaviours.

You can go as far as creating a target persona with a name and a job title.

E-Commerce Marketing Courses In Gurgaon

Strategy:- we have two foundations in place, how are we going to get new customers to your e-commerce site?

Well, it is time to divide the campaigns up into two areas.

Ongoing campaigns and on/off campaigns.

Ongoing Campaigns are the e-commerce marketing channels where you’re the most active.

The ones you would use all day, every day, simultaneously keeping them occupied online unless you need to pause or edit them.E-Commerce Marketing Courses In Gurgaon

Examples of these would be Adwords, drip campaigns or automated email recommendations.

With ongoing campaigns, it tends to be like making a ring you bought it because it worked,

but now you spend forever adapting it,

fixing it and making sure it is up to date with the latest trends. E-Commerce Marketing Courses In Gurgaon

It’s definitely not, that is a one of a kind ring,

E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon
E-Commerce Marketing Courses In Gurgaon

On-off campaigns, on the other hand, are the ones that are set with a time period in mind and optimized over certain days and times depending on the message you are sending.

On-off campaigns are created to achieve certain goals like product inquiries, social engagement, and customer acquisitions.

These campaigns are optimized generally with one goal in mind so it can be measured accurately.

These campaigns are best used in e-commerce marketing when you are launching a new product or service,

an upcoming sale or you anything that might interest your customers.E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon

Retention:- Now finally this is important for repeat business and keeping the current consumers happy.

The plan here is to incentivize all customers to come back to your site, to spend more on your site,

and to talk about your brand to other potential customers, more often by marketing to them in an appealing way.

This can include both normal ongoing and on/off retention campaigns, along with new ideas and channels you are trying out at the time.

E-Commerce Marketing Courses In Gurgaon

E-Commerce Marketing Courses In Gurgaon
E-Commerce Marketing Courses In Gurgaon


This step tends to fall under the remarking, email and audience personas on social channels.

It is a very important part of your business, as, without current customers, your future looks bleak.

So remember how important they are and dedicate time here before even the acquisition part of the funnel.

E-Commerce Marketing Courses In Gurgaon helps you to improvise your skills and provides you a valid and practical experience.

Metrics:- This is the final step! Looking at the overall success of your campaigns is vital to learn what worked and what didn’t.

If you are unsure of what metrics to measure, try and relate them as closely as you can to your goals.E-Commerce Marketing Courses In Gurgaon

Conclusion:- The actionable touch points involved with marketing a product or service on the internet,

along with increasing a brand’s awareness among its target market,

can only have increased benefits to both merchant store owners and online shoppers. E-Commerce Marketing Courses In Gurgaon

The stand out advantages of activating e-commerce marketing is less cost than print advertising, brand credibility, establishing lasting customer relationships,

and the general cost of activating any e-commerce marketing campaign, from A-Z with little budget but high driven stats, data, and results.E-Commerce Marketing Courses In Gurgaon. Best Digital Marketing Institute in Indore



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