What is Digital Marketing:
Digital marketing is the marketing of products or services using digital means mainly on the internet.
But also including mobile phones, display banners, email marketing, content marketing and through other mediums.
In fact, digital marketing is the strategy and some processes that connect advertisers with their audiences across online channels.
It moves at the speed of light so everyone have to update with new trends of online marketing.
The overview of Digital Marketing are:
- What is digital marketing?
- How digital marketing is different from traditional marketing?
- Then, How to generate traffics?
- How to convert traffic into leads?
- Performance Evaluation.
WEBSITE PLANNING & CREATION
Website planning and Creation can be done by this six steps:-
- First, understanding website planning and also its creation.
- Second, understanding the internet, web servers, and web hosting.
- Defining objects or pages for your website.
- Pool those objects under micro and macro activities.
- Identifying primary and also the secondary keywords for your website.
- Designing Blueprint that is Raw Blueprint and final Blueprint.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a methodology of strategies and also the tactics which use to increase the number of visitors to a website by obtaining a high rank in the search results page of a search engine.
In short, SEO is a set of rules that can be followed by website or blog owners to optimize their websites for search engines to improve the rankings.
In addition, SEO is a great way to increase the quality of your website by making it user- friendly, faster and easier.
It can also be considered as a framework since the whole process has a number of rules or guidelines and a number of stages.
PPC ADVERTISING & GOOGLE AD WORDS (SEM)
PPC stands for pay-per-click, it is a model of internet marketing in which advertisers pay a certain fee each time if one of their ads click.
Essentially, Pay-per-click is a way of buying visits to your site, rather than want to “earn” those visits.
What is Google Adwords?
So it is a Google’s advertising system in which advertisers bid on some keywords for their clickable ads to appear in Google’s search results.
In fact, with the help of Google AdWords, Google makes money from search.
This information will help you understand how Adwords works, details about the AdWords auction, bidding process and also explains important factors like Quality Score and cost-per-click.
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